Senior SEO Specialist

Location: Ludhiana, Punjab

Experience: 5–6 Years

Salary: Up to ₹10 LPA (Negotiable for the right candidate)

Industry: Digital Marketing / E-commerce / IT / Healthcare / Any industry with digital presence

Job Summary:

We are looking for a results-driven and analytical Senior SEO Specialist to lead our search engine optimization strategies. The ideal candidate will have 5–6 years of hands-on experience in driving organic growth, leading SEO audits, and implementing cutting-edge strategies to improve rankings, traffic, and overall visibility.

Key Responsibilities:

• Develop and execute comprehensive on-page, off-page, and technical SEO strategies
• Perform detailed keyword research, competitor analysis, and SERP tracking
• Optimize website architecture, content, meta tags, and internal linking structure
• Conduct regular SEO audits and provide actionable recommendations
• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Collaborate with content, development, and design teams for SEO alignment
• Build high-quality backlinks through ethical and white-hat methods
• Stay updated with the latest SEO, algorithm, and digital marketing trends
• Prepare monthly performance reports and ROI analysis

Key Skills & Competencies:

• Proven experience in delivering significant organic growth and traffic improvement
• Strong knowledge of Google algorithms, ranking factors, and search engine guidelines
• Hands-on expertise with tools like SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, GTmetrix, etc.
• Excellent understanding of technical SEO (sitemaps, crawl budget, Core Web Vitals, schema markup, etc.)
• Strong analytical mindset with data-driven decision-making skills
• Good understanding of HTML, CSS, CMS platforms (WordPress, Shopify, etc.)
• Strong communication and reporting skills

Education:

• Bachelor's degree in Computer Science, Marketing, or a related field
• Certifications in SEO/Digital Marketing (preferred but not mandatory)

Perks & Benefits:

• Competitive salary up to ₹10 LPA
• Performance-based incentives and annual bonuses
• Flexible working hours & supportive work environment
• Career growth and upskilling opportunities
• Opportunity to work on national & international projects